The framework behind the work we do with
Platinum Optimizely Partner
B-Corp Certified
ISO27001
WHY THIS MATTERS
You have the right ambitions for digital. The hard part is knowing where the value is actually leaking.
The gap between digital vision and digital performance almost always comes down to the same four things. They rarely fail loudly. They drain value quietly, in ways that are hard to see from the inside and harder still to defend in a board meeting. This diagnostic gives you an honest, structured read on all four, in the time it takes to drink a coffee.
Strategy & direction
Whether a clear vision and roadmap is driving investment toward commercial outcomes, or whether priorities are reactive, fragmented and hard to defend.
Data, insight & decisions
Whether decisions are driven by evidence you trust, and whether insight reliably leads to action rather than static reporting nobody reads.
Operating Model & Ways of Working
Whether the people, processes, roles and capabilities around your digital programme are set up to deliver - or whether friction, unclear ownership, and capability gaps are slowing everything down.
Continuous Performance & Optimisation
Whether you have a functioning engine for improving digital performance over time - through experimentation, CRO, personalisation, content optimisation, and SEO - or whether improvement is sporadic and hard to sustain.
HOW IT WORKS
Five minutes now. A clearer view for your next board meeting.
16 honest questions
ANSWER
Mostly multiple choice, across the four areas. No prep, no technical knowledge, no data gathering. Just your honest read.
See where you stand
GET YOUR SCORE
A score across all four areas, showing exactly where your programme is strong and where value is leaking.
Your three priority fixes
KNOW WHAT TO DO NEXT
Ranked by impact, specific to your answers. Useful whether or not you ever speak to us.
WHAT YOU'LL WALK AWAY WITH
A board-ready read on your digital programme
Your score - by area
A clear picture of strength and weakness across strategy, data, operating model and performance.
Three priority recommendations
Specific, ranked by impact, and genuinely actionable. The opposite of a generic report.
An optional conversation
If it's useful, a 30-minute working session with one of our senior consultants. Only if you ask.
FOUNDING COHORT
Be among the first to see the UK benchmark
We're building the first honest benchmark of UK digital performance, drawn from the leaders taking this diagnostic. Complete yours now and you'll be among the first to receive the full sector report when it publishes, so you can see exactly how your programme compares to your peers.
The things people ask first
No. Your results and recommendations are sent to you and stand on their own. There's an option to book a working session with a senior consultant if you find it useful, but it's entirely your call. We won't chase you.
Nothing. No data, no documents, no technical knowledge. It's 16 questions about how your digital programme runs, answered from your own experience. Five minutes, start to finish.
Yes. It's the same diagnostic framework we use on paid engagements with enterprise digital teams. We're making it free because the leaders who find it useful tend to be the ones we go on to work with.
Immediately. The moment you finish the last question, we ask where to send your report, and it lands in your inbox straight away with your scores and priority fixes.
Digital and marketing leaders, Heads of Digital, CDOs and Marketing Directors, at mid-market and enterprise organisations. It's written for people accountable for digital outcomes, not specialists.
Still have a question?
Contact us anytime for additional help or clarification